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Everything You Should Know About Google’s NEW Campaign-Level Conversions

Everything You Should Know About Google’s NEW Campaign-Level Conversions

Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about […]

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10 Charts That Will Change Your Perspective Of AI In Marketing

10 Charts That Will Change Your Perspective Of AI In Marketing

Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application […]

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How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment

How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment

After dealing with lingering disjointed legacy systems, an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email […]

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3 Tips for Improving the Enterprise Customer Experience

3 Tips for Improving the Enterprise Customer Experience

What’s your company’s most precious asset? It’s not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without them, and if you want your business to last, you’ve got to make them happy. In fact, customers are far more than just assets; your relationship with them forms the […]

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The Best IT Company Conversational Marketing Tactics for Your Homepage

The Best IT Company Conversational Marketing Tactics for Your Homepage

When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in relation to Conversational Marketing. Why? Because the first question conversion is critical when implementing a conversational marketing strategy. IF your first question is weak, you will not see the success you could see. […]

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