Whether you’re shooting a CEO update for internal communications or a corporate culture video for social, chances are you’ll need to leverage your fellow team members as on-screen talent. While some of your coworkers will welcome this opportunity to shine on camera, others may shudder at the thought of being in front of those big […]
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I once read a Harvard University study about the types of people who achieve professional success, and it really struck a chord with me. The study found that 85% of professional success comes from people skills. While I wasn’t surprised, as I believe it is impossible to have true success in all facets of life […]
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If it isn’t obvious from my many posts using the Objective Management Group’s database, I love to mine facts on salespeople. I’m fortunate to have access to this large database and all the information it provides. And recently I’ve noticed a slight trend shift regarding how salespeople are motivated that needs to be shared. Motivation […]
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I’m not going to lie: This is a self-serving blog post. It started because a couple of weeks ago, I was ranting on our team slack channel about people who wait until the last minute to reach out to hire us for launch copy or website copy or whatever. And honestly, at first, I was […]
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It’s no secret that growing a business and finding new customers are hard work. 61% of businesses point to lead generation as the biggest challenge they face. But the rules of lead generation are changing. Consumers are wary of being “sold” to. So marketers have to get creative in order to bypass consumer advertising fatigue […]
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So you’re finally ready to get started with live videos on social media, but the next question might be: Dhariana, how do I keep people interested? I’ve put together a few tips for keeping your live video audience engaged during your broadcast in this post. 1. Demand Undivided Attention The simplest and easiest way to […]
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Ever heard the phrase “change is hard’? I think there is a bit of a misunderstanding about that phrase. In reality there is a range of “change capabilities”. Depending on the context, change can be in an instant or permanent change can take time. I’ve learned over the years that change can be immediate, but […]
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Content should be designed to create and refine audience interest and trust. Increased audience interest and trust is essential to building your business. In fact, content that answers questions and provides valuable insights is especially helpful. A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created […]
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It’s no secret that video marketing is the way of the future for businesses. At least 43% of consumers said they wanted marketers to produce more videos. Videos are entertaining and easy to watch. If you’re looking to increase your revenue over the next few months, it will be helpful to start utilizing video. Check […]
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A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social media, your social channels play an […]
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