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What Marketing Competitor Analysis Is and How to Do it

What Marketing Competitor Analysis Is and How to Do it

You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone […]

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Through the Looking Glass: Crafting the Perfect Scene

Through the Looking Glass: Crafting the Perfect Scene

The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and an ability to effectively communicate […]

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See Your Conversions Clearly with View-Through Conversions

See Your Conversions Clearly with View-Through Conversions

Whether you’re new to the industry or a weathered veteran, you know that the programmatic advertising space can be complex. The endless buzzwords, acronyms, and concepts in the field can quickly become overwhelming. To overcome this, it’s best to tackle one concept at a time. Today’s concept? Conversions. Conversions are an important metric for understanding […]

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A Beginner’s Guide to Recruitment CRM

A Beginner’s Guide to Recruitment CRM

There are many types of CRM or management software available in the market. In the HR industry, it can either mean recruitment candidate relationship management or recruitment customer relationship management. For this article, we’re going to tackle the latter. We’re outlining everything you need to know about the topic down to the nitty-gritty. From its […]

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5 Ways Marketing Operations is Changing

5 Ways Marketing Operations is Changing

In these changing times, global marketing executives are looking for ways to navigate uncertainty and strengthen their connection with customers. Here we look at how marketing organizations are pivoting their operations to understand their marketplace better and quickly respond to changing customer needs. 1: Efficient marketing is paramount to survival Marketing has often been hindered […]

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B2B Loyalty Programs: A Comprehensive Guide (2021)

B2B Loyalty Programs: A Comprehensive Guide (2021)

If there’s a golden rule in customer retention, it’s that everyone remembers a good experience. If a customer becomes part of something memorable, they’re more likely to return for another purchase, tell their friends about it, share their data, or engage with the brands in other ways. B2B companies aren’t exempt from this rule. In […]

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