Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason? […]
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Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line. In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some […]
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People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]
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You probably think this is a trick question, the answer is obvious, isn’t it? Be careful before you respond too quickly…… Now, I’ve got you worried and wondering, particularly long time readers. Many of you would say, Quality. You would be partly right. “Aha,” you think, “It’s both!” You would be partly right. Now you […]
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“Everybody has their manifesto; let them talk their language, come to the people, and the people will decide” — Prakash Raj So where were you between February the 11th and 13th, 2001? Well, since you appear to have difficulty remembering, let me narrow things down. There is an excellent chance you were not at the […]
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The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers. Via the US Department […]
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Over 50% of Businesses State They Can’t Survive without Quality Data Business executives recognize the value that data brings to the table, with 67% acknowledging the potential of data in helping them grow their businesses. This is according to new research by Dun & Bradstreet. Of the more than 500 business decision-makers show participated in […]
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Marketing these days is a lot like dating. In dating, it’s important to get to know each other but it can be easy to scare quickly. There’s a fine line between the two. Consumers feel similarly about how they want to be marketed towards. Think of your fairytale date—it includes a list of things exactly […]
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One of the key drivers to a multi-cloud strategy is the fear of vendor lock-in. “Vendor lock-in” means that a customer is dependent on a particular vendor for products and services, and unable to use another vendor without substantial switching costs or operational impact. The vendor lock-in problem in cloud computing is the situation where […]
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Content marketing is alive and well in 2019 and most likely in the years to come. However, with each passing year, there’s more and more noise and if you’re trying to do content, you have to fight for your readers’ attention. Whether you’re using it for lead generation, educating your visitors or simply to talk […]
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