Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about […]
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geralt / Pixabay Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with. Social Media is powerful, inescapable, and it is here to stay. 77% of consumers are more likely to buy from businesses/brands they follow on Social […]
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Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application […]
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In digital marketing where the landscape is changing at the drop of dime, it’s important for marketers to lean on proven strategies – like how to create word-of-mouth marketing buzz – rather than staying on top of the latest trend that might negatively impact your bottom line, and eat up many of your resources. When […]
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In 2017, Google Pay-Per-Click ads claimed around 78% of all search ad revenue. That just goes to show that if you’re looking into starting PPC for your SaaS company, you need to learn Google Ads inside and out. If you’re looking for an overview of everything Ads, check out: Where to Start with Google Ads. […]
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After dealing with lingering disjointed legacy systems, an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email […]
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What’s your company’s most precious asset? It’s not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without them, and if you want your business to last, you’ve got to make them happy. In fact, customers are far more than just assets; your relationship with them forms the […]
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For some businesses collecting payment from clients can be nothing short of a nightmare. There are those clients that seem to be in a rush for an entire project until it comes time for them to pay. A company is put into a strange position as they do not want to tarnish the relationship by […]
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Scrum Masters lead by serving others; It sounds paradoxical, but it works. This is a blog about leadership: leadership in Scrum teams, communities, and businesses. It is also a blog about personal growth and offers a complimentary “action approach” to Scrum Masters, inspired by the book The Serving Leader. The book covers five principles you […]
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When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in relation to Conversational Marketing. Why? Because the first question conversion is critical when implementing a conversational marketing strategy. IF your first question is weak, you will not see the success you could see. […]
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