Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. People either absolutely LOVE him and share his quotes and content. Or, they really, really, really hate him and all he represents […]
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You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone […]
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The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and an ability to effectively communicate […]
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Reducing friction is all about creating an easier experience for the customer. In my book, The Convenience Revolution, I identify six ways to create convenience. The first, reducing friction, is tied to all five other principles. And, all of them focus on creating convenience and reducing friction for customers. But how about we look inside […]
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Whether you’re new to the industry or a weathered veteran, you know that the programmatic advertising space can be complex. The endless buzzwords, acronyms, and concepts in the field can quickly become overwhelming. To overcome this, it’s best to tackle one concept at a time. Today’s concept? Conversions. Conversions are an important metric for understanding […]
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There are many types of CRM or management software available in the market. In the HR industry, it can either mean recruitment candidate relationship management or recruitment customer relationship management. For this article, we’re going to tackle the latter. We’re outlining everything you need to know about the topic down to the nitty-gritty. From its […]
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In case you missed it, Zillow had a moment a few weeks ago. A “viral” moment, to be clear. Because for about 24-48 hours, a lot more people were talking about Zillow. And, in a positive way (for the most part). And, not only was it positive sentiment, it was striking a very real chord […]
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In these changing times, global marketing executives are looking for ways to navigate uncertainty and strengthen their connection with customers. Here we look at how marketing organizations are pivoting their operations to understand their marketplace better and quickly respond to changing customer needs. 1: Efficient marketing is paramount to survival Marketing has often been hindered […]
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My son was born in 2004, when I was 34. I was relatively new into my role leading consumer marketing on the senior management team of the Boston Globe, the largest subsidiary of the New York Times. I am pretty sure I was the first senior management team member to be pregnant. I went back […]
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If there’s a golden rule in customer retention, it’s that everyone remembers a good experience. If a customer becomes part of something memorable, they’re more likely to return for another purchase, tell their friends about it, share their data, or engage with the brands in other ways. B2B companies aren’t exempt from this rule. In […]
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