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4 Steps to Creating a Killer Online Strategy

4 Steps to Creating a Killer Online Strategy

In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their strategy. In fact, businesses have revealed slow strategy execution to be a problem in […]

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Starting a Digital Marketing Agency – First Steps to Take

Starting a Digital Marketing Agency – First Steps to Take

“An intangible impulse of thought can be transmuted into its physical counterpart.” – Nepolean Hill. You might have read many blogs or books before landing on this article, but you’re still searching for a ‘simple reason’ to start your digital marketing agency. Guess what? You’re in the right place. This article will guide you on […]

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Case Study: Converting Shoppers with Value-Based Messaging

Case Study: Converting Shoppers with Value-Based Messaging

Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? Case Study Overview […]

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Seeking a New VOC Vendor? Here’s How to Make the Transition

Seeking a New VOC Vendor? Here’s How to Make the Transition

As with any business solution, it’s not uncommon for companies to feel trapped by their voice of the customer (VoC) vendor once they’ve already implemented VoC tools and attempted to put them into practice. Even if the solutions in place aren’t delivering the desired return on investment, and even in the face of vendor incompetence, […]

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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? The […]

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Should the Product Owner Balance Technical Debt?

Should the Product Owner Balance Technical Debt?

Should the PO really balance the level of technical debt? I just had this conversation yesterday at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing around it: On one hand: what is different […]

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