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Customer Retention Marketing Trends and Tactics

Customer Retention Marketing Trends and Tactics

Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line. In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some […]

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Use Sentiment Analysis Win the Brand Comparison War

Use Sentiment Analysis Win the Brand Comparison War

People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]

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6 Ecommerce Digital Marketing Tips for More Online Sales

6 Ecommerce Digital Marketing Tips for More Online Sales

The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers. Via the US Department […]

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Over 50% of Businesses State They Can’t Survive without Quality Data

Over 50% of Businesses State They Can’t Survive without Quality Data

Over 50% of Businesses State They Can’t Survive without Quality Data Business executives recognize the value that data brings to the table, with 67% acknowledging the potential of data in helping them grow their businesses. This is according to new research by Dun & Bradstreet. Of the more than 500 business decision-makers show participated in […]

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How Much Should Enterprises Worry About Vendor Lock-in in Public Cloud?

How Much Should Enterprises Worry About Vendor Lock-in in Public Cloud?

One of the key drivers to a multi-cloud strategy is the fear of vendor lock-in. “Vendor lock-in” means that a customer is dependent on a particular vendor for products and services, and unable to use another vendor without substantial switching costs or operational impact. The vendor lock-in problem in cloud computing is the situation where […]

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