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Brand Loyalty Drivers are Growing, Becoming More Complex

Brand Loyalty Drivers are Growing, Becoming More Complex

Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain. AVERAGE IN-MARKET CUSTOMER LOYALTY INCREASED 20% YOY 85% OF PATH-TO-PURCHASE LOYALTY DRIVERS CHANGE ORDER, NEW MULTIDIMENSIONAL VALUES APPEAR IN 96% OF SECTORS Customer brand loyalty has increased on average 20 percent (20%) from 2019 to […]

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